The demand and supply for online video is not expected to slow down this year…but with an increase in quantity always comes a drop in quality.

We all know that video is the hot piece of content to invest in right now. The U.S. digital video marketing industry is expected to reach $135 billion this year, according to a new study by the mobile video platform Magisto. With more brands seeing a better ROI in online video compared to traditional online advertising content, there has been an influx in the demand by companies for video content that not only captures their brand, but also converts one time viewers into customers.

Adding music to your marketing videos is a guaranteed way to tap into your audience, but how do you prevent your video from getting lost in the shuffle? How effective is a 15 second commercial with regards to ROI? What kinds of videos are these brands creating and what sort of videos should I be concentrating on?

Surprisingly you don’t need to break the bank making the next creative, over the top commercial for your brand. In fact, some of the most effective videos are not even advertisements ( directly) at all…

Here are the most valuable types of videos you are probably not creating, but should be including in your content marketing plan this year.

This demand for these types of videos have also given rise to a new crop of freelancers, creative agencies, media licensors,  and applications as marketing heads require more creative and cost effective ways to deliver.  This shift is not limited to Fortune 500 brands with bottomless pockets. Platforms like Magisto and communities like fStoppers are both working to provide business of all sizes and designers from all walks of life the ability to take part in this movement.

So get started now and make some videos that actually will deliver results for you. Source your creatives, start storyboarding, and of course…get the right music to help teach, review, and share your products with the world!

 

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