If you have a passion for making videos, you may be considering a future in video production. The video production industry is a lucrative business, currently bringing in $27.9 billion in the United States. Experts expect that number to increase, though the competition is fierce. So, how do you start your own video production company that stands out from the rest?

Continue reading to learn how to start a video production company. 

The Path to Starting a Video Production Company

Starting a new business of any kind can be exciting, but it can also be overwhelming. There are several things you need to do to get your business off the ground beyond just developing a business idea. 

1. Decide What Types of Videos Your Company Will Produce

The beauty of video production is that it’s a broad industry. There are so many different kinds of videos, and you get to choose what you want to work on.

Generally, video production is divided into a few key categories, such as:

It might be tempting to say, “We’ll take any client,” when you’re first getting started. However, it’s important to narrow down your field of focus so that you don’t take on a project or client that you can’t satisfy. 

Focusing your business on a few video types has other benefits, including helping you:

There are a few ways you can help yourself decide what types of videos you want to create. Look for gaps in your local market and consider what types of videos your skill set pairs best with.

2. Choose a Business Structure and Form a Legal Entity

The type of business structure you choose will influence factors like legal responsibility, paperwork, and taxes.

The most common types of business structures include:

Choosing your business structure is only one part of forming a legal entity. You’ll also need to choose a business name, and you’ll want to protect that name by registering it at the state or federal level. You’ll also need an address, whether that’s your home address or a business location. 

Once you have those things established, you can register your business with the government. You’ll also need an Employer Identification Number (EIN), which is like a social security number for your business. You’ll also need to research your local laws to determine if you need a business license.

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3. Write a Video Production Business Plan

Your business plan is a roadmap to help guide you through starting and managing your business. 

Traditional business plans often include some or all of the following sections:

Keep in mind that your business plan is a starting point, and it’s okay if things change.

4. Obtain Business Funds and Invest in the Right Video Equipment

Depending on how experienced you are with video production, you may need startup funding to launch your business. Startup funding helps cover costs such as equipment, advertising, employees, licenses, and permits. 

Start by calculating your startup costs. To do this, list your expenses and estimate what they’ll cost. Divide this list into two sections: one-time expenses, like equipment and licenses, and monthly expenses, like employees, rent, or software and music subscriptions. Together, these two lists will give you a good idea of what to expect in startup costs. 

Now that you know your startup costs, you can consider what type of funding is best for your business. There are three primary ways to fund your business:

You may also want to look into opening a business bank account for expenses. 

Once you have your funding, you can purchase the equipment needed to start a video production company. This will depend on what you already own and what type of videos you’ll be making but may include things like cameras, software, and an editing station.

5. Build Your Online Presence and Your Portfolio

Building your online presence and portfolio are pieces of your marketing strategy that will help drive customers to your video or film production company. 


An online presence is exceptionally important for a video production company. Ways to establish your online presence include:

Creating and showcasing your portfolio is also an important way to build clients. Choose a video portfolio template for your website so you can show off some of the projects you’re most proud of. You can also cut together a video reel for social media.

6. Market Your Video Production Company

Marketing is one of the most important ways to help your company grow. Building your online presence and portfolio is a great start to your marketing strategy, but you may also want to consider options such as:

Tips for Starting and Growing a Successful Video Production Company

Starting your own business can be challenging, but there are a few things you can do to help you successfully start and grow your video production company:

You Can’t Have a Successful Business in Videography Without Great Music

You can do everything right and have the perfect business launch, but your videos won’t be complete without music and sound effects. That’s where StockMusic.net comes in.

StockMusic.net has a comprehensive library of music and sound effects. Our licenses have been used by companies like Disney, Sony, HBO, Microsoft, and NASA, and all music is cleared for use on Facebook, Instagram, Twitch, Twitter, and YouTube. 

StockMusic.net offers two ways to purchase: individual licenses or our unlimited monthly subscription plan. Any questions? Contact us at contact@stockmusic.net.

 

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